By 2030, digital advertising will become radio. Dead.

- Only 2% of consumers remember seeing a digital ad

- GDPR continues to tighten restrictions on cookies

- Average cost of a digital ad click is now over $5

- Regulatory pressure on big tech will continue

- 64% of consumers find digital ads annoying

The future is Direct-to-Community, powered by web3.

In web2, you reach audience via third parties.

In web3, you reach community, one-to-one.

Your community hub is the place where internal teams blend together with community members.

Back-and-forth, intermeshed conversations and initiatives take root, growing organic fandom.

The age of interruptive marketing is dead.

By 2030, digital advertising will become radio. Dead.

And I couldn't be more excited.

- Only 2% of consumers remember seeing a digital ad
- GDPR continues to tighten restrictions on cookies
- Average cost of a digital ad click is now over $5
- Regulatory pressure on big tech will continue
- 64% of consumers find digital ads annoying
- Ad blockers are becoming more common

Digital advertising is dying fast.

The future is Direct-to-Community, powered by web3.

In web2, you reach audience via third parties.

In web3, you reach community, one-to-one.

Your community hub is the place where internal teams blend together with community members.

Back-and-forth, intermeshed conversations and initiatives take root, growing organic fandom.

- Max reach without third parties
- Resilience to market changes
- Direct product feedback
- Authentic connection
- Reduced costs

The age of interruptive marketing is dead.

And digital advertising is next.

Digital Ads = Radio 💀