In 1876, Heinz began using clear ketchup bottles.

By allowing customers to see the ketchup's color and consistency, the transparent bottle helped to build trust and confidence in the brand.

And, because competitors used opaque bottles, it gave the appearance that competitors were concealing the low quality of their ketchup.

The beautiful thing about this is, blockchain completely increases brands’ ability to be transparent by 10x.

One thing’s for sure, whether you're doing these things to improve transparency or not,

Transparency is the key to winning customers.

ChristianØ

Joey DeBruin

In 1876, Heinz began using clear ketchup bottles.

Why? Simple…

To earn consumer trust.

By allowing customers to see the ketchup's color and consistency, the transparent bottle helped to build trust and confidence in the brand.

And, because competitors used opaque bottles, it gave the appearance that competitors were concealing the low quality of their ketchup.

Transparency in marketing means:

Being open and honest about offerings, practices

Embracing accountability, owning up to mistakes

Sharing the product/service creation process

Promoting two-way communication

The beautiful thing about this is, blockchain completely increases brands’ ability to be transparent by 10x.

One thing’s for sure, whether you're doing these things to improve transparency or not,

Heinz proved it, in 1876.

Transparency is the key to winning customers.



Blockchain = Ketchup Bottles 🍅